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Women of Valour

May 18, 2020

Premier 369 has played a pivotal role in the success of the Women of Valour event, an annual celebration created by Nana Aba Anamoah to honor the resilience and achievements of women. Through strategic planning, marketing, and media outreach, the event has grown into a widely recognized platform that fosters conversations around gender equality and leadership.

ClientNana Aba AnamoahProjectWomen of ValourDurationMarch (Annual Event)Share
Women of Valour

Project Overview

Women of Valour is an empowering event founded by Ghanaian media personality, Nana Aba Anamoah, to celebrate the strength and accomplishments of women while fostering meaningful discussions on gender equality and leadership. Held annually as a precursor to International Women’s Day, the event gathers influential speakers and thought leaders to inspire and motivate women across diverse sectors.

Our Focus

  • Comprehensive event planning and coordination.
  • Strategic marketing and promotional planning.
  • Effective project management for seamless execution.
  • Creative design and content development.
  • Public relations and media outreach.

Key Achievements

Premier 369’s efforts resulted in over 2 million organic impressions across all platforms, significantly boosting awareness and engagement.

Social media strategies exceeded expectations, with 3,550 registrations for the 2023 event—far surpassing the initial target of 1,200.

Audience engagement across Facebook, Instagram, and Twitter saw remarkable growth, with the hashtag #WomenOfValour trending in the top 5 on key event days.

Creative content production for the 2024 event generated sustained engagement from December through March, enhancing visibility across major media outlets such as JoyFM, StarrFM, GHOneTV, and UTV.

Premier 369 also coordinated press coverage to ensure extensive media presence during both the launch and main event, solidifying Women of Valour as a major platform for women’s empowerment.